The Taylor Swift VS Scooter Braun beef, explained
As you may have seen recently, celebs have been taking sides, choosing Team Taylor or Team Scooter over the past few days. Justin Bieber has posted to Instagram with a long caption, taking sides with Scooter. Camila Cabello, on the other hand has taken sides with Taylor, tweeting “I don’t know a lot about what’s going on but I will say I really believe artists should own their own life’s work.” So what exactly is going on?
It all started when Scooter Braun purchased Big Machine Records, Swift’s old record label in a $300 million dollars deal. Soon after, Swift posted a rant to her Tumblr (below), stating why the situation is problematic for her. Basically, Big Machine “owns” all of Swift’s catalog, that is all her albums that have been released thus far. When Swift recently left Big Machine, and signed a new contract with Republic Records, she was not given rights to her own music, meaning she can only get a percentage of the revenue her albums bring. Other decisions regarding her catalog, regarding permission for when and where it can be played, is also up to the record label. Additionally, the exact percentage of how much she makes is not fixed and can always be re-negotiated.
When Swift left Big Machine, she knew that its CEO and founder, Scott Borchetta, was going to sell it to someone else. She was utterly shocked and disappointed, she writes on Tumblr, when she found out the buyer was Scooter Braun. According to her, Braun had bullied her during a low point in her career, which is when Kim Kardashian released the phone calls of her speaking to Kanye West, after which Swift became known as a “snake,” a symbol that inspired the aesthetic for her Reputation era.
Yael Cohen, Braun’s wife, has resorted to Instagram to express that Swift was given an opportunity to buy her rights from Big Machine, but refused them, stating “You were given the opportunity to own your masters, you passed.”
Borchetta also released a statement explaining that he was willing to strike out a deal with Taylor, despite its catastrophic effect on his record’s revenue “We were working together on a new type of deal for our streaming world that was not necessarily tied to ‘albums’ but more of a length of time.”
“Taylor had every chance in the world to own not just her master recordings, but every video, photograph, everything associated to her career.” pic.twitter.com/XueAc9CC0w
— Pop Crave (@PopCrave) July 1, 2019
Swift’s lawyer, however, has spoken out against those allegations, saying that Swift was not given the opportunity to buy the rights to her past music, stating
“Scott Borchetta never gave Taylor Swift an opportunity to purchase her masters, or the label, outright with a check in the way he is now apparently doing for others.”
Celebrities have taken both sides. On Justin Bieber’s Instagram post in defense of Scooter Braun, Cara Delevingne wrote a lengthy reply, in which she says “This issue is that @taylorswift is talking out about far more than a picture and you know that.” Halsey took to Twitter expressing her love for Swift and her right to own her music writing; “She deserves to own the painstaking labor of her heart.”
— h (@halsey) June 30, 2019
Demi Lovato, on the other hand, who recently signed with Scooter, wrote in an Instagram story that Scooter is not a bad person, and she urged fans to stop bullying him. “He’s a good man”, she wrote. Lovato decided to take a break from social media after that in the middle of all the chaos.
This article was written by Rachelle Bonja for Virgin Radio Lebanon and Laughing Might Help.
Credits: Rachelle Bonja